Hobbii — Danish yarn for creative minds
Brand story
Founded in Copenhagen in 2015, Hobbii began as an online store with a mission to become “the ultimate yarn paradise.” Three Danish entrepreneurs merged e-commerce know-how with a passion for fiber crafts. Within a few years, Hobbii grew into Scandinavia’s largest yarn marketplace and, by 2019, launched its own product lines. Today the company serves over one million customers in 50+ countries and offers thousands of SKUs from budget to luxury.
Top yarn lines
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Rainbow Cotton — 100 % cotton 8/4 & 8/8 in 100+ shades.
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Cotton Kings Sultan / Twirls — long-gradient cakes perfect for shawls.
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Twister — cotton-acrylic ombré with 1000 m per cake.
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Metallico — silky acrylic/nylon with a subtle metallic sheen.
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Baby Snuggle — hypoallergenic plush polyester for toys.
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Diablo — feather-light kid mohair blend, a budget Kidsilk alternative.
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Friends Cotton — OEKO-TEX® certified organic cotton.
Each skein carries a QR code linking to patterns and video tutorials. Hobbii also offers a free app featuring project trackers and weekly Yarn Club deals.
Sustainability
The company supports the Better Cotton Initiative, minimizes plastic packaging, and powers its Greve warehouse with solar panels. New eco lines like Recycled Cotton and Universe XL use post-consumer fibers.
Why knitters love Hobbii
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Vast color range and fast EU shipping.
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Free patterns, an intuitive app, and great customer support.
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Excellent value across acrylics, cottons, and premium mohair.
Hobbii combines Scandinavian design, innovation, and community to make knitting joyful and accessible.
