Founded in 1924 in a family estate north of Milan, Loro Piana began when shepherd brothers and relatives decided to transform the finest angora wool into exclusive yarn. At a time when cashmere and merino were extraordinarily expensive, their workshop quickly earned a reputation as a supplier to leading fashion houses.
The key to their success was vertical integration: by 1934, Loro Piana had its own farms in Tibet and Uruguay, sourcing only the softest, longest staple fibers. This allowed the company to oversee every step—from shearing to dyeing.
In the 1950s and 1960s, Loro Piana introduced Italy’s first gentle carding technology, making their yarns even loftier and stronger. Simultaneously, they collaborated with renowned couturiers, supplying rare wool, cashmere, and silk blends for haute couture collections.
By the late 20th century, the brand expanded into interior fabrics and accessories. In 1999, they opened a fiber research laboratory, pioneering sustainable processing and eco-friendly dyeing techniques. Today, Loro Piana stands as the benchmark of Italian quality, celebrated for its softness, thermal insulation, and refined sheen.
Each collection reflects global fashion trends while adhering to the founders’ original values: purity, durability, and unmatched comfort. Loro Piana remains the choice of connoisseurs seeking the finest yarn in every stitch.
